TY - JOUR AU - Nel, Ranelis AU - Malik, Kendall PY - 2018 TI - Development of Designs and Motives for West Sumatra's Koto Gadang Embroidery Products JF - Idealogy Journal; Vol 3 No 1 (2018): Idealogy Journal (April 2018) DO - 10.24191/idealogy.v3i1.40 KW - N2 - The study of "Development of Designs and Motives for Koto Gadang Embroidery Items, West Sumatra," aims to create designs and motives for Koto Gadang embroidery products. The product, which began as traditional equipment in the shape of scarves, is currently being transformed into home items such as chair cushion coverings, table mats, and tissue holders. Meanwhile, bags and wallets are made as examples of souvenirs. Qualitative research is used to elucidate field phenomena. To examine the evolution of product designs and embroidery patterns, this study employs a design strategy analysis that incorporates Agus Sachari's design strategies and innovation strategies, as well as other theories such as the attractiveness of the product's beauty, the materials used, the tools used, manufacturing techniques, and product authenticity. This innovation research resulted in five chair cushion designs, five table mat designs, five bag designs, and five wallet designs. Additionally, this research generates four theme designs for each product, including the siriah gadang, pucuak rabuang, itiak house patang, and kaluak kuku motifs. This motif is created by repeating motives that are placed according to the shape of the finished object. Keywords: Embroidery, motives design, product. Koto Gadang. UR - http://idealogyjournal.com/ojs/index.php/idealogy/article/view/40