Design for The Real World: The Case Study of Fish-Ball Seller Cart

  • Fitorio Bowo Leksono Product Design Department, Fakultas Teknologi dan Desain, Universitas Pembangunan Jaya, Tanggerang Selatan, Banten 15413, INDONESIA
  • Hari Nugraha Product Design Department, Fakultas Teknologi dan Desain, Universitas Pembangunan Jaya, Tanggerang Selatan, Banten 15413, INDONESIA

Abstract

Design has been known for its potential to solve problem outside of design industries, and one of them is the lack of competitiveness of micro businesses in Indonesia. This project will serve as the example on how design, through Design Thinking method could increase the competitiveness through adding value of the business in the form of well design bike cart. The micro business that become the object of this project is a fish ball street vendor in Bekasi town, Indonesia. The outcome of this project is the prototype of the cart that will be used by the user on his daily selling activity.

Keywords
Design, real world, case study, fish ball seller chart

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Published
2021-09-01
How to Cite
LEKSONO, Fitorio Bowo; NUGRAHA, Hari. Design for The Real World: The Case Study of Fish-Ball Seller Cart. Idealogy Journal, [S.l.], v. 6, n. 2, p. 21 - 27, sep. 2021. ISSN 2550-214X. Available at: <http://idealogyjournal.com/ojs/index.php/idealogy/article/view/297>. Date accessed: 26 oct. 2021. doi: https://doi.org/10.24191/idealogy.v6i2.297.