Exploring the Inner Path: A Comprehensive Literature Review on Self-Engagement Behaviour and Its Impact on Business-Oriented Social Media Content
A Comprehensive Literature Review on Self-Engagement Behaviour and Its Impact on Business-Oriented Social Media Content
Abstract
Social media serves as a widely utilized channel for communication between businesses and individuals. Self-engagement on social media is a crucial aspect of online behaviour, shaping both individual experiences and digital communities. Hence, this paper focuses on the layout content and its contribution to cognitive processes in relation to users' self-engagement. The methodology employed in this paper is literature-based, with data collected from numerous sources. The findings suggest that the Elaboration Likelihood Model (ELM) can serve as a theoretical framework, providing an understanding of persuasion mechanisms via peripheral routes. This model holds particular significance in the realm of self-engagement, where users interact with content using diverse cognitive processes. Social media platforms have the capacity to adjust and improve their features to align with user preferences, ensuring a more fulfilling and satisfying user experience. By employing successful tactics grounded in theoretical frameworks such as the ELM, companies and individuals can refine their strategies for engagement and communication on social platforms.
Keywords: Cognitive, Self-engagement, Behaviour, Persuasion, Media Social
References
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Harrigan, P., Evers, U., Miles, M. P., & Daly, T. M. (2018). Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent. Journal of Business Research, 88, 388–396. https://doi.org/10.1016/j.jbusres.2017.11.046
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Maharjan, P. (2018, February 15). Elaboration Likelihood Model, Businesstopia, https://www.businesstopia.net/communication/elaboration-likelihood-model
McCay‐Peet, L., & Quan‐Haase, A. (2016). A model of social media engagement: user profiles, gratifications, and experiences. In Springer eBooks (pp. 199–217). https://doi.org/10.1007/978-3-319-27446-1_9
McLachlan, S. (2021, June 29). 22 Benefits of social media for Business. Social Media Marketing & Management Dashboard. Retrieved July 27, 2022, from https://blog.hootsuite.com/social-media-for-business/.
Mitrović, K., Jakšić, A., & Spajić, J. (2020). The Analysis of Graphic Design Platforms Used in Social Media Marketing. In International Symposium on Graphic Engineering and Design (pp. 651-657). https://doi.org/10.24867/GRID-2020-p74
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Naik, N., & Jenkins, P. (2020). Governing Principles of Self-Sovereign Identity Applied to Blockchain Enabled Privacy Preserving Identity Management Systems. 2020 IEEE International Symposium on Systems Engineering (ISSE), 1–6. https://doi.org/10.1109/isse49799.2020.9272212
Naslund, J. A., Bondre, A., Torous, J., & Aschbrenner, K. A. (2020). Social media and mental Health: benefits, risks, and opportunities for research and practice. Journal of Technology in Behavioral Science, 5(3), 245–257. https://doi.org/10.1007/s41347-020-00134-x
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Pearson, C., Swindale, R., Keighley, P., McKinlay, A., & Ridsdale, L. (2019). Not just a headache: Qualitative study about Web-Based Self-Presentation and social media use by people with migraine. Journal of Medical Internet Research, 21(6), e10479. https://doi.org/10.2196/10479
Petty, R. E., & Cacioppo, J. T. (1986). Communication and Persuasion: Central and Peripheral Routes to Attitude Change. Springer
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Rachmadany, A., Pranoto, Y. M., Gunawan, G., Multazam, M. T., Nandiyanto, A. B. D., Abdullah, A. G., & Widiaty, I. (2018). Classification of Indonesian quote on Twitter using Naïve Bayes. IOP Conference Series: Materials Science and Engineering, 288, 012162. https://doi.org/10.1088/1757-899x/288/1/012162
Ramlie, M., Abdul Rahaman, A., Ahmad, A., & Abdullah, M. (2023). Inovasi Kaedah Pembelajaran: Perkembangan Penggunaan Teknologi Dalam Institusi Pendidikan. Idealogy Journal, 8(1). doi:10.24191/idealogy.v8i1.407
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Published
2024-04-02
How to Cite
DAUD, Noor Lida; TUAN ROSEDI, Tuan Putri Raidah; SAMSUDIN, Mat Redhuan.
Exploring the Inner Path: A Comprehensive Literature Review on Self-Engagement Behaviour and Its Impact on Business-Oriented Social Media Content.
Idealogy Journal, [S.l.], v. 9, n. 1, apr. 2024.
ISSN 2550-214X.
Available at: <https://idealogyjournal.com/ojs/index.php/idealogy/article/view/553>. Date accessed: 02 may 2024.
doi: https://doi.org/10.24191/idealogy.v9i1.553.
Section
Articles
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