A Case Study of Animated Book Cover for Publisher in Malaysia
DOI:
https://doi.org/10.24191/idealogy.v10i2.719Abstract
The evolution of new technology is changing the consumer perspective of Malaysia’s audience,
including the book industry. More digital bookstores are popping up, while physical stores are declining
as preferences change along with the evolution of technology. This study examines the components used
in designing animated book covers, using a content analysis of ten (10) samples of digitally illustrated
book covers from several publications. The aim is to understand the components of book cover design
and how motion was implemented in the animated book cover. The findings showed that the most
common element of book covers to be animate is cover art illustration. Results revealed the pattern of
visual components animated in book cover design and suggested guidelines to aid publishers in
Malaysia.
Keywords: Animated Book Covers, Digital Devices, Illustrated Book Cover, Motion Graphic, Publisher
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