Branding Through Art: The Rise of Mural Art with the Concept of Culture and Nature in Business Promotion in Malaysia"
DOI:
https://doi.org/10.24191/idealogy.v11i1.891Keywords:
Branding Through Art, mural, Culture and Nature, Business Promotion, MalaysiaAbstract
Mural production in Malaysia has received widespread coverage among painters, businesses and the community. Murals are not just for aesthetic purposes; however, other objectives of murals are for promotional purposes for traders as one of the attractions in terms of aesthetic value, theme and the use of cheerful colours as one of the methods of attracting consumers of various ages. The method used to analyse the selected works in this research is based on discussions with traders who want to hold mural paintings in their business spaces. Based on the analysis source, the painter has presented cultural themes and natural resources as themes in the selected works. Traders decided on the themes after discussions. Mural paintings like this should be displayed in public spaces, especially in areas that attract large crowds and in business settings, as they serve as attractions and convey a message that acts as a valuable lesson to the community.
Keywords: Branding Through Art, Mural, Culture and Nature, Business Promotion, Malaysia
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