Promoting Cultural Awareness of Traditional Malay Costumes through Generative Artificial Intelligence: A Systematic Review
DOI:
https://doi.org/10.24191/idealogy.v11i2.995Keywords:
Modest fashion, Malaysian Youth, Perception, Cultural Design Process, Cultural Creative Product, Cultural Features, Functional Experiences., AI-generated, TAM, TPB, Consumer behavior, BrandAbstract
This systematic review investigates previous studies on the transformative role of generative artificial intelligence (AI) in promoting cultural awareness and preservation of traditional Malay costumes, such as batik, songket, and tenun, which face existential threats from rapid modernization, globalization, generational shifts, and dwindling artisan skills, lack of cultural values, and inadequate documentation among youth. Employing PRISMA 2020 guidelines, peer-reviewed articles were identified across databases like Google Scholar (5,390 results), Scopus, Web of Science, IEEE Xplore (214), and ScienceDirect (156) using keywords such as "Traditional Malay Costumes AND Generative Artificial Intelligence," with duplicates removed, titles/abstracts screened, and six full-text studies selected for qualitative thematic synthesis. Findings reveal AI tools like Stable Diffusion V1.5 (for authentic batik replication), StyleGAN (Ulos motif variations), and Microsoft Copilot (design education) helps digital archiving, rapid visualization, global dissemination, and modern product integration, garnering strong public support (e.g., 80% for preservation, 90% for digitization in education). While enhancing creativity, accessibility, and intergenerational transmission, AI demands ethical safeguards against biases, over-reliance, and cultural dilution to sustainably fuse tradition with innovation. AI is a relatively new technology, which may explain why past studies on AI and traditional Malay costumes are still limited.
Keywords: Cultural Awareness, Artificial Intelligence (AI), Traditional Malay Costumes.
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Abdullah, M. A., My, S. A., & Nisa, K. (2025). Enhancing the preservation of Malay tangible cultural heritage through garments using artificial... International Journal of Business and Technology Management, 7(1), 386–396. https://doi.org/10.55057/ijbtm.2025.7.1.31
Alalaq, A. S. A. (2024). The history of the artificial intelligence revolution and the nature of generative AI work. https://doi.org/10.59232/AIR-V2I3P101
Anum Bazilla Md Khairulanwar, & Khairul Azhar Jamaluddin. (2025). Artificial intelligence in fashion design education: A phenomenological exploration of certificate-level learning. International Journal of Academic Research in Business and Social Sciences, 15(3). https://doi.org/10.6007/IJARBSS/v15-i3/24604
Baidza, A., & Idris, M. Z. (2024). Enhancing visitor experience using service design approach for museum sustainability. Idealogy Journal, 9(2). https://doi.org/10.24191/idealogy.v9i2.540
Febriyani, S., Riadi, H., Azman, W., & Suseno, S. (2025). Malay culture in welcoming the century of artificial intelligence excellence. Jurnal Pemberdayaan Masyarakat, 4(1), 90–98. https://doi.org/10.46843/jpm.v4i1.375
Harun, N., Syed, M., & Abdullah, F. (2024). Revolutionising costume design education: A case study on the impact of Microsoft Copilot. Quality Assurance in Education, 33(2). https://doi.org/10.1108/qae-06-2024-0119
Mohamad Jan, I. S., & Che Din, S. (2025, September 1). The digital storytelling of Malaysian traditional games in preserving Malay heritage: A systematic review. Idealogyjournal.com. https://idealogyjournal.com/ojs/index.php/idealogy/article/view/823/487
Mohd, B., Kamal, A., & Mohamad. (2025). Integrating AI-based moodboard in fashion TVET curriculum: A pilot study in digital ideation skills. Prosiding Seminar Nasional Teknologi Komputer Dan Sains, 3(1), 324–331. https://seminars.id/prosiding/prosainteks/article/view/369
Nasruddin, A. N., Ghazali, M., & Din, S. C. (2024). Exploring the usage of motion graphic elements in projection mapping video to promote agrotourism in Malaysia. Idealogy Journal, 9(2). https://doi.org/10.24191/idealogy.v9i2.564
Nurul ', A., Sayuti, A., Noor, M., Bin, M., Naser, M., Sommer, B., Kreatif, F., Warisan, D., Universiti, M., & Kelantan, M. (2024). A study on Songket motifs, familiarity, preferences, and the potential application of generative AI to create innovative cultural product designs. International Journal on Sustainable Tropical Design Research and Practice, 17(2). https://frsb.upm.edu.my/upload/dokumen/20241230155938Chapter_8-_Dec_24.pdf
Peter, A., Yonathan Purbo, S., & Gustav, A. (2025). Enhancing the traditional Batik design practices: An approach to Batik motif design using artificial intelligence. EBSCO. https://openurl.ebsco.com/EPDB%3Agcd%3A14%3A8341182/detailv2?sid=ebsco%3Aocu%3Arecord&id=ebsco%3Agcd%3A184069938&bquery=AU%20Anandhita%2C%20Gustav&page=1
Risnawati, R., Arsyad, S., & Eka, D. (2023). Authors’ strategies for justifying research methodology in research articles published in prestigious journals. LLT Journal: A Journal on Language and Language Teaching, 28(1), 411–427. https://e-journal.usd.ac.id/index.php/LLT/article/view/10034/4605
Simanjuntak, H., Panjaitan, E., Siregar, S., Manalu, U., Situmeang, S., & Barus, A. (2024). Generating new Ulos motif with generative AI method in Digital Tenun Nusantara (DiTenun) platform. International Journal of Advanced Computer Science and Applications, 15(7). https://doi.org/10.14569/ijacsa.2024.01507109
Sohrabi, C., Franchi, T., Mathew, G., Kerwan, A., Nicola, M., Griffin, M., Agha, M., & Agha, R. (2021). PRISMA 2020 statement: What’s new and the importance of reporting guidelines. International Journal of Surgery, 88(105918). https://doi.org/10.1016/j.ijsu.2021.105918
Syed, H., Ghazali, M., Nur, & Din, S. C. (2024). An inspiration analysis of digital illustration used in augmented reality. Idealogy Journal, 9(1). https://doi.org/10.24191/idealogy.v9i1.497
Yuan, J., Abdul Ghafar, M., & Azmi, A. (2024). A systematic review on the cultural design process for cultural creative product in China. Idealogy Journal, 9(2). https://doi.org/10.24191/idealogy.v9i2.550
Zailani, Z. E., Zahari, N. F., Taharuddin, N. S., & Ibrahim, N. I. (2024). Factors that influence the successful of a conservation project – A literature review. Idealogy Journal, 9(2). https://doi.org/10.24191/idealogy.v9i2.653
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