The potentials of emoji in visual communication

  • Noorlida Daud Faculty of Art & Design, Universiti Teknologi MARA, Perak
  • Ahmad Zamzuri Mohamad Ali Faculty of Art, Computing & Creative Industry, Universiti Pendidikan Sultan Idris


Emojis are developed from emoticons and commonly used to convey emotion in online communication. It frequently assists in delivering an emotion in text-centric media such as email, media social and instant messages. This paper focuses on emojis advantages in visual communication including its effects on human's feeling. Literatures based methodology applied in this research; the datas are collected from various literatures and then analysed. From the analysis of this research, it shows other functions of emojis in persuading people in visual communication. The limitation of this study is only certain types of emojis are used and measured in delivering emotion, feeling and message from the previous researches. In future research, the potential of emojis can be expended and tested to measure its impact among users by using various types of emoji.

How to Cite
DAUD, Noorlida; MOHAMAD ALI, Ahmad Zamzuri. The potentials of emoji in visual communication. IDEALOGY, [S.l.], v. 3, n. 3, p. 217-225, dec. 2018. ISSN 2550-214X. Available at: <>. Date accessed: 25 june 2019.