Adakah Reka Bentuk Emoji Senyum Dengan Pelbagai Tahap Realistik Pada Poster Bercetak Memberi Kesan Yang Signifikan Dalam Menstimulasi Kesedaran Pengguna?
Does Design of Smiley Emoji with Different Realistic Level in A Printed Poster Have Any Significant Effects on Stimulating User’s Awareness
Abstract
This research was aimed to study the effects of smiley emoji in printed poster with flat and skeuomorphism design approach in stimulating user’s awareness. Six safety awareness posters with six different smiley emoji designs have been developed and tested, i.e. line emoji, coloured line emoji, vector emoji, line and shadow emoji, three-dimensional (3D) emoji and realistic emoji. The quasi-experimental design was applied in answering the research question derived and the data obtained was analysed using one-way ANOVA and post hoc test. 700 first year engineering students from Universiti Teknologi Mara (UiTM) were involved as the research sample. Each awareness poster was evaluated by 100 students including a text only poster, i.e. without emoji, as the control group. User Experience Questionnaire (UEQ), specifically stimulation scale, was utilised in obtaining feedback from respondents. In conclusion, this study indicated that the use of smiley emoji in an awareness poster was more effective than poster with text alone. However, the design aspects of the smiley emoji are found to have an impact on users. Therefore, this study recommends coloured line emoji, vector emoji, line and shadow emoji and 3D emoji to be the better design choice for awareness poster in printed form.
Keywords
Emoji, flat, poster, stimulation, skeuomorphism
References
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Kelly, R., & Watts, L. (2015). Characterizing the inventive appropriation of emoji as relationally meaningful in mediated close personal relationships. In: Experiences of Technology Appropriation: Unanticipated Users, Usage, Circumstances, and Design (pp.1-7). Oslo, Norway: University of Bath.
Kindred, J., & Roper, S. L. (2004). Making connections via instant messenger (IM): Student use of IM to maintain personal relationships. Qualitative Research Reports in Communication, 5(1), 48-54. Retrieved from https://www.researchgate.net/publication/292280010_Making_connections_via_
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Levenson, R. W., & Ruef, A. M. (1992). Empathy: A physiological substrate. Journal of Personality and Social Psychology, 63(2), 234-246.
doi: 10.1037/0022-3514.63.2.234
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Merchant, G. (2001). Teenagers in cyberspace: An investigation of language use and
language change in Internet chat rooms. Journal of Research in Reading, 24(3), 293-306. https://doi.org/10.1111/1467-9817.00150
Miller, H., Thebault-Spieker, J., Chang, S., Johnson, I., Terveen, L., & Hecht, B. (2016). “Blissfully happy” or “ready to fight”: Varying interpretations of emoji. In: Proceedings of the 10th International Conference on Web and Social Media, ICWSM 2016, (pp. 259-268). Cologne, Germany: AAAI Press.
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Novak, K. P., Smailovic, J., Sluban, B., & Mozetič, I. (2015, December). Sentiment of emojis. Paper presented at the 4th Conference on CMC and Social Media Corpora for the Humanities, Ljubljana, Slovenia.https://doi.org/10.1371/journal.pone.0144296
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Pamuk, O., & Göknar, E.M. (2002). My name is Red. New York, NY: Alfred A. Knopf.
Park, J., Fink, C., Barash, B., & Cha, M. (2013, June). Emoticon style: Interpreting differences in emoticons across cultures. Paper presented at the Seventh International AAAI Conference on Weblogs and Social Media, North America. Retrieved from https://www.aaai.org/ocs/index.php/ICWSM/ICWSM13/paper/viewFile/6132/6386
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Provine, R.R., Spencer, R., & Mandell, D. (2007). Emotional expression online: Emoticons punctuate website text messages. Journal of Language and Social Psychology, 26(3), 299-307. https://doi.org/10.1177/0261927X06303481
Sanchez, E. (2012). Skeuominimalism - The best of both worlds. Retrieved from http://edwardsanchez.me/blog/13568587
Schrepp, M., Hinderks, A., & Thomaschewski, J. (2017). Design and evaluation of a short version of the User Experience Questionnaire (UEQ-S). International Journal of Interactive Multimedia and Artificial Intelligence, Regular Issue, 103-108. doi:10.9781/ijimai.2017.09.001
Siegel, R., Anneken, M., Duffy, C., Simmons, K., Hudgens, M., Lockhart, M. K., & Shelly, J. (2015). Emoticon use increase plain milk and vegetables purchase in a school cafeteria without adversely affecting total milk purchase. Clinical Therapeutics, 37(9), 1938-1943. doi: 10.1016/j.clinthera.2015.07.016.
Skiba, D. J., (2016). Face with tears of joy is word of the year: Are emoji a sign of things to come in health care?. Nursing Education Perspectives,37(1), 56-57. doi: 10.1097/01.NEP.0000476112.24899.a1
Sodikin, Munawar, A., & Setiadji, H. B. (2016). The use of modified emoticon symbols for the design of traffic warning signs. Research Journal of Applied Science, 11(8), 667-670. Retrieved from http://docsdrive.com/pdfs/medwelljournals/rjasci/2016/667-670.pdf
Stapa, S. H., & Shaari, A. H. (2012). Understanding online communicative language
features in social networking environment. GEMA Online™ Journal of Language Studies, 12(3), 817-830. Retrieved from https://www.researchgate.net/publication/289186113_Understanding_online_communicative_language_features_in_social_networking_environment
Suryani, N. (2011). Emoticon untuk pengukuran kepuasan kerja karyawan pada perusahaan. Jurnal Komputer dan Informatika, 13(1), 78-87. doi: 10.13140/RG.2.2.20887.83361
Tauch, C., & Kanjo, E. (2016, September). The roles of emojis in mobile phone notifications. Paper presented at the Ubicomp/ISWC'16 Adjunct, Heidelberg, Germany. doi: http://dx.doi.org/10.1145/2968219.2968549
Tigwell, G. W., & Flatla, D. R. (2016). Oh that's what you meant!: Reducing emoji misunderstanding. In: MobileHCI '16 Proceedings of the 18th International Conference on Human-Computer Interaction with Mobile Devices and Services Adjunct, MobileHCI 2016 (pp.859-866). New York, NY: Association for Computing Machinery.
Tinwell, A., Grimshaw, M. N., & Williams, A. (2010). Uncanny behaviour in survival
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Published
2021-09-01
How to Cite
DAUD, Norlida; MOHAMAD ALI, Ahmad Zamzuri.
Adakah Reka Bentuk Emoji Senyum Dengan Pelbagai Tahap Realistik Pada Poster Bercetak Memberi Kesan Yang Signifikan Dalam Menstimulasi Kesedaran Pengguna?.
Idealogy Journal, [S.l.], v. 6, n. 2, p. 1 - 20, sep. 2021.
ISSN 2550-214X.
Available at: <http://idealogyjournal.com/ojs/index.php/idealogy/article/view/293>. Date accessed: 25 apr. 2024.
doi: https://doi.org/10.24191/idealogy.v6i2.293.
Section
Original Articles
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