Membangunkan Fitur Reka Bentuk dan Susun Atur Poster Kesedaran Dengan Gabungan Emoji

Developing the Design Features and Layout with Combination of Emoji on Awareness Poster

  • Noorlida Daud College of Creative Arts, Universiti Teknologi MARA, Kelantan Branch, Machang Campus, Bukit Ilmu 18500 Machang, Kelantan, Malaysia
  • Ahmad Zamzuri Mohd Ali Faculty of Art, Computing & Creative Industry, Universiti Pendidikan Sultan Idris, 35900 Tanjong Malim, Perak, Malaysia

Abstract

Poster kesedaran dengan gabungan emoji telah digunakan secara meluas dalam menyampaikan mesej yang berbentuk khidmat masyarakat atau lebih dikenali sebagai Public Service Announcement (PSA). Ia merupakan salah satu alternatif yang sering digunakan bagi menyampaikan mesej atau pesanan kepada masyarakat. Mesej melalui medium poster sebegini dapat disebarkan dengan meluas samaada secara bercetak atau secara digital. Oleh itu, terdapat pelbagai susun atur poster yang dihasilkan mengikut cita rasa masing-masing tanpa mengikut spesifikasi yang sepatutnya. Kajian ini akan mengenalpasti apakah fitur-fitur reka bentuk susun atur yang bersesuaian, lebih mudah dibaca serta menarik minat pembaca. Kajian ini menggunakan kaedah metodologi yang berasaskan rujukan literatur, oleh itu data yang dikumpulkan adalah melalui pelbagai sumber literatur dan temu bual bersama pakar rujuk.


 


Kata Kunci: Emoji, Poster, Public Service Announcement (PSA), Susun atur.


 


Awareness’s posters with emoji combination are widely used in conveying the Public Service Announcement (PSA) messages. This type of alternative is frequently used to convey messages to society. The messages in the posters could be spread widely no matter in printed form or digital form. Consequently, various of poster’s layout were produced out there according to designer’s taste and yet not adapting the suit specification such as elements and principles in graphic. Therefore, this research will identify the suitable features design in producing the friendly poster’s layout, readable poster’s layout and layout that easily attract reader’s attention. This research uses literature-based methodology and the data are collected from various literatures as well as through experts.


 


Keywords: Emoji, Poster, Public Service Announcement (PSA), Layout.

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Published
2022-09-01
How to Cite
DAUD, Noorlida; MOHD ALI, Ahmad Zamzuri. Membangunkan Fitur Reka Bentuk dan Susun Atur Poster Kesedaran Dengan Gabungan Emoji. Idealogy Journal, [S.l.], v. 7, n. 2, p. 85-97, sep. 2022. ISSN 2550-214X. Available at: <http://idealogyjournal.com/ojs/index.php/idealogy/article/view/372>. Date accessed: 30 sep. 2022. doi: https://doi.org/10.24191/idealogy.v7i2.372.