Pemasaran Seni Visual Dari Perspektif Syariah Islam: Pandangan Dari Timbalan Mufti Perak
Marketing Visual Art from the Perspective of Islamic Shariah: Insights from the Deputy Mufti of Perak
DOI:
https://doi.org/10.24191/idealogy.v10i1.686Abstract
ABSTRAKPemasaran karya seni visual jarang menjadi subjek perbincangan yang melibatkan aspek hukum dan etika, terutama dari perspektif Syariah Islam di Malaysia. Kajian ini dilihat menjadi penyumbang kepada kekurangan penelitian secara komprehensif yang menghubungkan seni visual dengan kerangka pemasaran dalam konteks hukum Islam. Objektif utama kajian adalah untuk menghuraikan pandangan Timbalan Mufti Perak terhadap pemasaran seni visual, meliputi lima elemen utama: produk, proses produksi, pasaran niaga, peruncit atau pengumpul, dan transaksi. Penyelidikan ini menggunakan pendekatan temubual separa struktur selama 1 jam 20 minit bersama Timbalan Mufti Perak untuk mendapatkan pandangan yang mendalam dan terperinci. Dapatan kajian menunjukkan bahawa daripada lima elemen yang dikaji, sebanyak 31 pandangan telah dikemukakan, memberikan pelbagai perspektif tentang keabsahan, keadilan, dan etika dalam pemasaran seni visual menurut Syariah Islam. Kajian ini bukan sahaja memberikan sumbangan kepada bidang pemasaran seni visual dari perspektif Islam tetapi juga membantu penggiat seni memahami garis panduan Syariah dalam penghasilan, pengurusan dan penjualan karya seni mereka. Namun, tumpuan kepada pandangan seorang pakar menjadi salah satu limitasi kajian ini. Penyelidikan masa hadapan disarankan untuk melibatkan lebih ramai pakar dari pelbagai latar belakang atau melakukan analisis perbandingan dengan amalan pemasaran seni di negara lain bagi memperluaskan konteks kajian.
Kata kunci: Seni Visual, Pemasaran, Syariah Islam.
ABSTRACT
The marketing of visual artworks is rarely discussed in relation to legal and ethical aspects, particularly from the perspective of Islamic Shariah in Malaysia. This study aims to address the gap in comprehensive research that connects visual art with marketing frameworks within the context of Islamic law. The primary objective of this study is to elaborate on the views of the Deputy Mufti of Perak regarding the marketing of visual art, encompassing five key elements: product, production process, market trading, retailers or collectors, and transactions. The research employed a semi-structured interview approach, lasting 1 hour and 20 minutes, with the Deputy Mufti of Perak to gain in-depth and detailed insights. The findings reveal that across the five elements examined, 31 distinct perspectives were provided, offering various views on the legitimacy, fairness, and ethics of marketing visual artworks according to Islamic Shariah. This study not only contributes to the field of visual art marketing from an Islamic perspective but also assists artists in understanding Shariah guidelines in the creation, management, and sale of their artworks. However, the study's focus on the opinion of a single expert represents a limitation. Future research is recommended to include more experts from diverse backgrounds or to conduct comparative analyses with art marketing practices in other countries to expand the study’s scope.
Kata Kunci: Visual Art, Marketing, Islamic Shariah.
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