Perceived Product Quality and Consumers' Intent to Purchase Sustainable Products
DOI:
https://doi.org/10.24191/idealogy.v11i2.1024Keywords:
Perceived Product Quality, Purchase Intention, Consumer Quality Perception, Sustainable Kitchenware ProductsAbstract
Perceived product quality brings together design, performance, user experience, and sustainability in product evaluation. This study examines the priorities that shape user evaluation of sustainable electric kitchenware. A questionnaire was completed by 150 end users in electrical and electronic kitchenware retail settings, using an electric rice cooker as the product stimulus. SPSS analysis covered twelve purchase factors, three product quality evaluation items, and seven design evaluation elements. Design recorded the highest purchase factor mean (M = 4.03), followed closely by quality and quick ordering (both M = 3.87). Eighty percent of respondents selected one of the two highest response categories for design. Product quality was strongly centred on users: 74.0% identified users as the appropriate definers of quality, 62.7% evaluated quality after use, and 52.0% selected quality as the leading contributor to good product design. Across the seven design elements, the leading criteria were shape, easy to understand, spare part availability, stability, reliability, brand, and product benefit. The study integrates these findings into a user centred sustainable product design decision architecture that connects purchase priorities, perceived quality, and concrete design criteria for early product development.
Keywords:Perceived product quality, Sustainable product design, Consumer priorities, Electric kitchenware, Design evaluation.
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