Users' Responses to Visual Aesthetics of Electrical and Electronic (E&E) Products: A Malaysian Perspective
DOI:
https://doi.org/10.24191/idealogy.v11i2.1025Keywords:
Visual aesthetics, Users’ responses, Product designAbstract
Visual aesthetics influences how consumers notice, compare, and consider products during purchase decisions. This quantitative study examines responses from 30 end users who evaluated a vacuum cleaner in shopping mall retail settings in the Klang Valley, Malaysia. Seven indicators represent aesthetic concern, aesthetics relative to price, market relevance, purchase influence, willingness to spend more for uniqueness and prestige, previous product experience, and confidence in personal judgement. Responses across five ordered categories were analysed using frequencies, percentages, and direct percentage point comparisons. Positive endorsement was highest for purchase influence (86.7%), followed by market relevance (83.3%), aesthetic concern (76.7%), previous experience (76.7%), willingness to spend more (73.3%), aesthetics over price (46.7%), and personal judgement (46.7%). The 40.0 percentage point difference between purchase influence and aesthetics over price shows that aesthetic influence and price priority are related but different parts of consumer evaluation. The study contributes a clear response structure that separates aesthetic salience, purchase influence, price consideration, and willingness to spend. This structure gives product designers a more precise way to interpret user responses and provides a strong basis for further consumer research and design evaluation.
Keywords: Visual product aesthetics, Consumer evaluation, Price priority, Vacuum cleaner, Malaysia.
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