An Exploratory Study on Elements of Video Content Used In Corporate Profile
Kajian Penerokaan Terhadap Elemen Kandungan Video Yang Digunakan Dalam Profil Korporat
DOI:
https://doi.org/10.24191/idealogy.v10i2.504Abstract
Finding the essential components of the video content used in corporate profiles is the goal of this
exploratory study. The study uses a qualitative research methodology by using content analysis to
examine a sample of corporate profile videos from different industries. The study discovers that
systematic analysis of existing video content used in corporate profiles by collecting a representative
sample of corporate profile videos and examining their elements, such as title, date, length, views,
illustration style, element of design, type of video, and principle of motion are the most frequently used
video content elements in corporate profiles. The study also identifies by selecting a few organizations
with well-executed corporate profile videos and conducting in-depth case studies. Analyze the videos'
elements, the organizations' goals, the target audience's reactions, and any available performance
metrics. According to the findings, corporate profile videos are crucial in developing identity
reputation, and by including elements, the values of the company can be effectively communicated.
Keywords: Exploratory Study, Elements of Video, Video Content, Corporate Profil
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