Reka Bentuk Produk Emosi: Membentuk Pengalaman Melalui Sentuhan Emosi dalam Reka Bentuk
Emotional Product Design: Shaping Experiences Through Emotional Touch in Design
DOI:
https://doi.org/10.24191/idealogy.v10i1.713Abstract
Reka bentuk produk emosi merupakan satu pendekatan yang menggabungkan elemen estetika, ergonomik dan psikologi untuk menghasilkan produk yang bukan sahaja berfungsi, tetapi turut meningkatkan perasaan positif dan membentuk pengalaman pengguna. Menerusi pendekatan ini meneroka peranan emosi dalam reka bentuk, dengan memberi tumpuan kepada bagaimana elemen seperti estetika visual, naratif, dan interaksi pengguna boleh digunakan untuk mencipta pengalaman yang bermakna. Artikel ini akan menganalisis faktor -faktor yang mempengaruhi pengalaman melalui sentuhan emosi dalam reka bentuk hidangan seramik dengan meningkatkan rangsangan deria, interaksi dan emosi pengguna. Persepsi deria makanan bermula dengan daya tarikan visual dan kemudian beralih kepada aroma, perisa dan persekitaran. Berdasarkan tiga peringkat teori reka bentuk iaitu peringkat visceral, tahap tingkah laku dan tahap reflektif mampu membentuk pengalaman yang lebih bermakna dan berkesan. Pendekatan ini bukan sahaja meningkatkan integrasi rangsangan deria tetapi juga memperkukuh interaksi pengguna serta respons emosi mereka terhadap sesuatu pengalaman, menjadikannya lebih bermakna dan berkesan.
Emotional product design is an approach that combines elements of aesthetics, ergonomics, and psychology to create products that not only function but also enhance positive feelings and shape user experiences. Through this approach, the role of emotions in design is explored, focusing on how elements such as visual aesthetics, narratives, and user interactions can be used to create meaningful experiences. This article will analyze the factors that influence experience through emotional touch in ceramic dish design by enhancing sensory stimulation, interaction, and user emotions. The sensory perception of food begins with visual appeal and then shifts to aroma, flavor, and environment. Based on the three levels of design theory, namely the visceral level, the behavioral level, and the reflective level, it is capable of shaping a more meaningful and effective experience. This approach not only enhances the integration of sensory stimuli but also strengthens user interaction and their emotional responses to an experience, making it more meaningful and effective.
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