Transformasi Digital dalam Komunikasi Organisasi: Peranan Canva dalam Menyokong Tugasan Visual Staf UiTM
Abstract
The Canva Application Course, organised by the Infostructure Division of UiTM Cawangan Kedah on 23 April 2025, aimed to enhance digital design skills among academic and administrative staff. Conducted as a hands-on session over seven hours, the course focused on producing visual materials such as posters, presentation slides, animations, and QR code generation using Canva. A total of 32 participants attended, with 28 written feedback responses collected. This study analyses the impact of Canva usage on the professionalism of daily tasks and identifies challenges faced by participants in adopting the platform. Findings reveal that Canva enhances the quality of visual presentations and facilitates the preparation of official communication materials in a more structured, creative, and engaging manner. Participants expressed high interest in continuing with an advanced series of the course. However, participants noted challenges such as limited access to advanced features, unstable internet connectivity, and the absence of standardised design templates. Recommended improvements include the provision of intermediate-level modules, development of official organisational templates, and the creation of microlearning resources such as short video tutorials. This analysis demonstrates that Canva holds great potential as an effective work support tool in improving digital competency and visual communication among staff in higher education institutions. Similar training programmes should be continued to strengthen professional development and digital readiness across departments.
Keywords: Canva, Visual Communication, Professionalism, Visual Design Tool
References
Canva. (2024). The visual economy report 2024. https://www.canva.com/design/DAGFXvrB7nY/71oYt1i9FMUGTcqbLA3Ehw/view
Mohd, R. (2019, August 4). Generasi digital perlu pedagogi abad ke-21. Berita Harian. https://www.bharian.com.my/rencana/muka10/2019/08/599377/generasi-digital-perlu-pedagogi-abad-ke-21
Pedroso, J. E. P., Sulleza, R. V. S., Francisco, K. H. M. C., Noman, A. J. O., & Martinez, C. A. V. (2023). Students’ views on using Canva as an all-in-one tool for creativity and collaboration. Journal of Digital Learning and Distance Education, 2(2), 443–461. https://doi.org/10.56778/jdlde.v2i2.117
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