From Pixel to Pavement: Exploring the Significance of Sustainable Typotecture in University Campus Environments

  • Norita Abdul Kadir Department of Graphic Design and Digital Media, College of Creative Arts, Universiti Teknologi MARA Perak Branch, Seri Iskandar Campus, 32610 Seri Iskandar, Perak, Malaysia
  • Shahrunizam Sulaiman Department of Graphic Design and Digital Media, College of Creative Arts, Universiti Teknologi MARA Perak Branch, Seri Iskandar Campus, 32610 Seri Iskandar, Perak, Malaysia
  • Norhafizah Abdul Rahman Department of Built Environment Studies and Technology, College of Built Environment, Universiti Teknologi MARA Perak Branch, Seri Iskandar Campus, 32610 Seri Iskandar, Perak, Malaysia
  • Syahrul Nizam Shaari Department of Graphic Design and Digital Media, College of Creative Arts, Universiti Teknologi MARA Perak Branch, Seri Iskandar Campus, 32610 Seri Iskandar, Perak, Malaysia

Abstract

Universities must provide facilities that promote student well-being and support the development of an ecologically conscious generation through sustainable campus activities. Considering the functional design of everyday student facilities is crucial since student activities rely heavily on resource availability and adaptability. This study explores the sustainable design of a large-scale typographic bench, or "typotecture," prominently displaying the acronym "FSSR" on university campuses. The objective is to identify the significance of installing sustainable typotecture in campus open spaces. Through distributing 160 questionnaires and conducting quantitative analysis using IBM's SPSS Statistics 25 software, the research examines the multifaceted impact of this sustainable design feature. The findings highlight the profound influence of sustainable typotecture in enhancing institutional image and fostering community cohesion. It serves as a symbolic representation of institutional identity, eliciting a sense of pride and belonging among students, faculty, and visitors. Additionally, the study reveals its role in raising awareness and appreciation for typography and landscape architecture, stimulating educational dialogue, and fostering interdisciplinary learning within university settings. Sustainable typotecture contributes to creating vibrant, eco-friendly campus environments, aligning with environmentally friendly practices outlined in the UI Green Metric World University Rankings. It also enhances satisfaction with green spaces. Overall, this research underscores the transformative potential of sustainable typotecture in enriching the academic experience, supporting institutional goals, and promoting environmental sustainability within university campuses.


Keywords: Environment, Image and Identity, Sustainable, Typography, Typotecture

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Published
2024-09-01
How to Cite
ABDUL KADIR, Norita et al. From Pixel to Pavement: Exploring the Significance of Sustainable Typotecture in University Campus Environments. Idealogy Journal, [S.l.], v. 9, n. 2, sep. 2024. ISSN 2550-214X. Available at: <https://idealogyjournal.com/ojs/index.php/idealogy/article/view/641>. Date accessed: 21 dec. 2024. doi: https://doi.org/10.24191/idealogy.v9i2.641.