Comparative Study on Sustainable Living Campaign for Malaysia by using Motion Graphics
DOI:
https://doi.org/10.24191/idealogy.v10i2.838Keywords:
Sustainable Living, Video Campaign in Malaysia, Using motion graphics in MalaysiaAbstract
Malaysia is currently facing a serious environmental issue caused by the increasing volume of household waste. This problem stems not only from infrastructural challenges but also from public behaviour and a general lack of awareness about the environmental impact of daily consumption habits. Although the government and NGOs have launched various initiatives like “No Plastic Bag Day” and green campaigns, public participation remains low. This study explores how motion graphics can be used to promote sustainable living and influence positive behavioural change. By comparing ten video campaigns from Malaysia with ten from Japan, the research examines how visual elements such as typography, imagery, animation, and sound are used to convey environmental messages. Using qualitative content analysis, the study finds that Malaysian campaigns tend to prefer clean, sans-serif fonts, 2D animation, and consistent left-aligned text, often accompanied by background music to enhance emotional connection. Japanese campaigns, on the other hand, show a more diverse approach in their use of text alignment and a balanced mix of real and illustrated visuals. The results suggest that motion graphics can effectively increase audience engagement and message retention, especially among younger viewers. The study concludes that well-designed visual campaigns have the potential to shape public perception and encourage more sustainable practices at the household level. It also highlights the need for future research into interactive and participatory media to deepen environmental education.
Keywords: Sustainable Living, Video Campaign in Malaysia, Using motion graphics in Malaysia
References
Abdul Latif, N. A. H., & Kamarudin, N. (2024). Analysis of Visual Design Elements on A Plastic Recycling Campaign Poster in Malaysia. International Journal of Academic Research in Business and Social Sciences, 14(6). https://doi.org/10.6007/ijarbss/v14-i6/21608
Akwukwuma, V., Chete, F., Okpako, A., & Irabor, F. (2024). Improving User Interface Design and Efficiency Using Graphic Design and Animation Techniques. NIPES-Journal of Science and Technology Research, 6(3). https://doi.org/10.5281/zenodo.13765451
Aziz, A., M. Imam Tobroni, & Suprayitno Sutoyo. (2023). Environmental Awareness Education Campaign through Videography at the Rawajati Waste Bank in South Jakarta. KnE Social Sciences. https://doi.org/10.18502/kss.v8i2.12749
Babic, N., Pibernik, J., & Mrvac, N. (2008). Media study: Motion graphics. International Symposium
ELMAR, 2, 499–502. https://bib.irb.hr/datoteka/366030.mg_ELMAR_Pibernik.pdf
Butters, C. (2021). Myths and Issues about Sustainable Living. Sustainability, 13(14), 7521. https://doi.org/10.3390/su13147521
Downloads
Published
Issue
Section
License
Copyright (c) 2025 UiTM Press
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
UiTM Press (the Publisher) has agreed to publish the undersigned author’s paper in Idealogy Journal. The agreement is contingent upon the fulfilment of a number of requirements listed below.
1. The undersigned author warrants that the paper entitled below is original, that it is not in any way libellous or unlawful in Malaysia, that it does not infringe any copyright or other proprietary right. The undersigned hereby represents and warrants that he/she is the author of the paper, except for material that is clearly identified as to its original source, with permission notices from the copyright owners where required. The undersigned represents that he/she has the power and authority to sign and execute this agreement.
2. The undersigned author warrants that the paper entitled below has not been published elsewhere, and also it will not be submitted anywhere else for publication prior to acceptance/rejection by this Journal.
3. By submitting the paper entitled below, the undersigned author agrees to transfer the rights to publish and distribute the paper in an international e-journal (entitled above) to Publisher.
4. The undersigned author agrees to make a reasonable effort to conform to Publisher's submission guidelines and to liaise with the editor to ensure that the requirements of these guidelines are met to a reasonable degree.
5. The corresponding author signs for and accepts responsibility for releasing this material on behalf of any and all coauthors. This agreement is to be signed by at least one of the authors who has obtained the assent of the co-author(s) where applicable. After submission of this agreement signed by the corresponding author, changes of authorship or in the order of the authors listed will not be accepted.
