A Survey of Public Preferences on Patterns of Terengganu Batik for Digital Exhibitions
DOI:
https://doi.org/10.24191/idealogy.v10i2.824Abstract
Batik is one of Malaysia’s most valued cultural heritages, yet public engagement particularly with regional variations such as Terengganu Batik remains limited. Despite its artistic significance, modern audiences often overlook its traditional value due to limited exposure, changing design preferences, and underutilisation of digital presentation methods. This study aimed to explore public preferences toward Terengganu Batik patterns and their potential to be showcased through digital exhibitions that incorporate interactive and immersive elements. A quantitative approach was adopted through an online questionnaire, distributed to Malaysian respondents aged 18 years old and above. The survey collected data on Batik familiarity, motif and color preferences, and interest in digital exhibition formats. A total of 121 valid responses were gathered, exceeding the recommended sample size based on Cohen’s sample size table. Findings revealed that while most participants were familiar with Batik in general, fewer recognised the uniqueness of Terengganu Batik. Respondents preferred floral patterns and pastel tones and expressed strong interest in digital exhibition features such as storytelling, ambient sound, and interactive projections. The study concluded that aligning Batik design with public preferences and presenting it through immersive digital formats may enhance cultural appreciation and ensure its continued relevance.
Keywords: Terengganu Batik, Digital Exhibitions, Batik Pattern
References
Abdullah, N. A., Hassan, R., & Ismail, W. M. (2022). Digital storytelling as a tool to enhance engagement in cultural heritage exhibitions. Journal of Cultural Heritage Management and Sustainable Development, 12(3), 378–393. https://doi.org/10.1108/JCHMSD-07-2021-0123
Azman, N., Salleh, S. M., & Ahmad, A. (2020). Preserving Batik Terengganu through innovation and design. Journal of Design and Built Environment, 20(1), 45–58.
Cohen, J. (1992). A power primer. Psychological Bulletin, 112(1), 155–159. https://doi.org/10.1037/0033-2909.112.1.155
Creswell, J. W., & Creswell, J. D. (2018). Research design: Qualitative, quantitative, and mixed methods approaches (5th ed.). SAGE Publications.
Ibrahim, R., Jalil, N. A., & Nordin, N. (2021). Immersive media for cultural education: Malaysian case studies. Journal of Design and Built Environment, 21(2), 1–14.
Ismail, M. I., & Jusoh, N. (2019). Public preferences toward Batik motifs in contemporary fashion. Journal of Visual Culture, 13(2), 87–98.
Jamaludin, A. (2019). Designing cultural museum experiences for youth: The role of interactive exhibits. International Journal of Museum Studies, 25(2), 100–114.
Joshi, A., Kale, S., Chandel, S., & Pal, D. K. (2015). Likert scale: Explored and explained. British Journal of Applied Science & Technology, 7(4), 396–403.
Kumar, R. (2019). Research methodology: A step-by-step guide for beginners (5th ed.). SAGE Publications.
Mohd Yusof, M. A., & Ahmad, S. A. (2023). Challenges in sustaining Malaysian Batik as cultural heritage: A study among youth in urban Malaysia. Malaysian Journal of Social Sciences and Humanities, 8(1), 224–235.
Nasruddin, A. N., Ghazali, N. a. M., & Din, S. C. (2024). Exploring the usage of motion graphic elements in projection mapping video to promote agrotourism in Malaysia. Idealogy Journal, 9(2). https://doi.org/10.24191/idealogy.v9i2.564
Noor, M. A., & Shahrin, M. H. (2020). Immersive visualisation of Malaysian crafts using augmented reality (AR). Pertanika Journal of Social Sciences & Humanities, 28(3), 2015–2028.
Rahman, N. A., & Noor, M. N. M. (2022). Virtualization of cultural assets in digital tourism. Malaysian Journal of Tourism, 18(1), 73–88.
Salleh, F., & Mamat, M. (2019). Batik as visual heritage in the Malaysian fashion industry. Southeast Asia Design Journal, 4(1), 13–22.
UNESCO. (2003). Convention for the Safeguarding of the Intangible Cultural Heritage. https://ich.unesco.org/en/convention
Zahiruddin, M. D. M., Lazim, N. a. M., Omar, M., Tan, E. M. M., & Ishak, S. N. (2024a). A content analysis of motion illustration as a tool for enhancing audience engagement in radio broadcasts. Idealogy Journal, 9(2). https://doi.org/10.24191/idealogy.v9i2.494
Zaifa, N. K., Din, S. C., Lazim, N. a. M., & Ghazali, N. a. M. (2023). Analysing the effectiveness of digital illustration in motion graphics for Malaysian sparkling drink products. Idealogy Journal, 8(2). https://doi.org/10.24191/idealogy.v8i2.482
Zubir, N. S., Hassan, S., & Latiff, A. R. (2021). Youth perception towards traditional arts in Malaysia: A study of awareness and appreciation. International Journal of Heritage Studies, 27(5), 433–448
Downloads
Published
Issue
Section
License
Copyright (c) 2025 UiTM Press
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
UiTM Press (the Publisher) has agreed to publish the undersigned author’s paper in Idealogy Journal. The agreement is contingent upon the fulfilment of a number of requirements listed below.
1. The undersigned author warrants that the paper entitled below is original, that it is not in any way libellous or unlawful in Malaysia, that it does not infringe any copyright or other proprietary right. The undersigned hereby represents and warrants that he/she is the author of the paper, except for material that is clearly identified as to its original source, with permission notices from the copyright owners where required. The undersigned represents that he/she has the power and authority to sign and execute this agreement.
2. The undersigned author warrants that the paper entitled below has not been published elsewhere, and also it will not be submitted anywhere else for publication prior to acceptance/rejection by this Journal.
3. By submitting the paper entitled below, the undersigned author agrees to transfer the rights to publish and distribute the paper in an international e-journal (entitled above) to Publisher.
4. The undersigned author agrees to make a reasonable effort to conform to Publisher's submission guidelines and to liaise with the editor to ensure that the requirements of these guidelines are met to a reasonable degree.
5. The corresponding author signs for and accepts responsibility for releasing this material on behalf of any and all coauthors. This agreement is to be signed by at least one of the authors who has obtained the assent of the co-author(s) where applicable. After submission of this agreement signed by the corresponding author, changes of authorship or in the order of the authors listed will not be accepted.
