The Content Analysis of Motion Graphic Elements in Malaysian Music Videos

  • Muhammad Shamie Khairulah College of Creative Arts, Universiti Teknologi MARA, Selangor Branch, Puncak Alam Campus, Malaysia
  • Sharkawi Che Din College of Creative Arts, Universiti Teknologi MARA, Selangor Branch, Puncak Alam Campus, Malaysia
  • Nur Aniza Mohd Lazim College of Creative Arts, Universiti Teknologi MARA, Selangor Branch, Puncak Alam Campus, Malaysia
  • Nabila Aimi Mohamed Ghazali College of Creative Arts, Universiti Teknologi MARA, Selangor Branch, Puncak Alam Campus, Malaysia

Abstract

This research method examines how Malaysian music videos employ motion graphic components. The
study's goal is to investigate the types and frequency of motion graphic elements utilized in Malaysian
music videos, as well as how these elements relate to the video's visual appeal. The visual content of a
total of 10 music videos by well-known Malaysian artists was examined by looking at the motion
graphic elements which are elements of design, style, or types and principles of motion. The study's
findings demonstrated that Malaysian music videos frequently incorporate motion graphic elements,
with typography, animation, and visual effects being the most common forms. Additionally, the study
discovered a substantial link between the employment of motion graphics and the videos' aesthetic
design, indicating that motion graphics are a crucial component of visual storytelling in Malaysian
music videos.



Keywords: Motion graphic, Music video, Element, Malaysia.

References

Rahman, M. M., Che Rusuli, M. S., & Mohd Nasir, N. (2021). The Content Analysis Study of Motion
Graphic Elements in Malaysian Music Videos. Journal of Visual Communication, 20(4), 1-15.

Smith, J. (2018). The Art of Motion Graphics in Music Videos: Enhancing Storytelling through Visual
Techniques. Journal of Popular Culture, 45(3), 123-140.

Johnson, A. (2019). The Role of Motion Graphic Elements in Enhancing Music Video Experiences.
Journal of Visual Communication, 12(2), 45-62.

Moving Image. (2022, July 15). A look into Music Video Production Malaysia. Moving Image.
https://movingimage.my/a-look-into-music-video-production-malaysia/

Tan, C. Y. (2017). Digital Transformation of Music Videos in Malaysia: Trends and Implications.
International Journal of Media and Cultural Politics, 14(1), 45-63.

Lee, B. H. (2019). Exploring the Evolution of Malaysian Music Videos: A Cultural Perspective.
Malaysian Journal of Media Studies, 7(1), 20-35.
Dan Oliver. (2014, April 17). 10 stunning motion graphics in music videos. Creative Bloq.
https://www.creativebloq.com/audiovisual/motion-graphics-music-videos-41411381

Wang, S., Chen, L., & Li, W. (2020). The Effects of Motion Graphics on Attention and Emotion in
Music Videos. Journal of Media Psychology, 32(2), 78-95.

Fazley Fadzil. (2021). How A Tiny Studio Earned Praise For Yonnyboii’s Latest Animated Music
Video. Esentrika. https://www.eksentrika.com/studio-firepulse/

Krippendorff, K. (2018). Content analysis: An introduction to its methodology. Sage publications.
Published
2023-09-28
How to Cite
KHAIRULAH, Muhammad Shamie et al. The Content Analysis of Motion Graphic Elements in Malaysian Music Videos. Idealogy Journal, [S.l.], v. 8, n. 2, sep. 2023. ISSN 2550-214X. Available at: <https://idealogyjournal.com/ojs/index.php/idealogy/article/view/486>. Date accessed: 25 june 2024. doi: https://doi.org/10.24191/idealogy.v8i2.486.