Visual Analysis Study of Motion Graphic Effect as Visual Communication for Mental Health Empowerment

  • Nur Iylia Amani Abdul Nasir College of Creative Arts, Universiti Teknologi MARA, Selangor Branch, Puncak Alam Campus, Malaysia
  • Nur Aniza Mohd Lazim College of Creative Arts, Universiti Teknologi MARA, Selangor Branch, Puncak Alam Campus, Malaysia
  • Mastura Omar College of Creative Arts, Universiti Teknologi MARA, Selangor Branch, Puncak Alam Campus, Malaysia
  • Ellyana Mohd Muslim Tan College of Creative Arts, Universiti Teknologi MARA, Selangor Branch, Puncak Alam Campus, Malaysia
  • Siti Norfatulhana Ishak College of Creative Arts, Universiti Teknologi MARA, Selangor Branch, Puncak Alam Campus, Malaysia

Abstract

This study analyses the effectiveness of motion graphics in promoting mental health through qualitative content analysis. The study demonstrates the significance of visual elements, design concepts, and motion effects for disseminating ideas and empowering individuals. Color, typography, and images can elicit emotions, encourage empathy, and strengthen audience connections. Storytelling and message delivery are enhanced by motion effects such as pacing, timing, and animation techniques. This study contributes to the growing knowledge of visual communication and mental health and offers designers, practitioners, and stakeholders’ valuable insights. More research is necessary to determine the long-term effects and efficacy of motion graphics in real-world settings and to develop evidence-based plans for their application in mental health promotion and support.



Keywords: Motion Graphics, Motion Effects, Visual Communication, Mental Health

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Published
2024-09-01
How to Cite
ABDUL NASIR, Nur Iylia Amani et al. Visual Analysis Study of Motion Graphic Effect as Visual Communication for Mental Health Empowerment. Idealogy Journal, [S.l.], v. 9, n. 2, sep. 2024. ISSN 2550-214X. Available at: <https://idealogyjournal.com/ojs/index.php/idealogy/article/view/496>. Date accessed: 09 oct. 2024. doi: https://doi.org/10.24191/idealogy.v9i2.496.