An Inspiration Analysis of Digital Illustration Used in Augmented Reality

  • Sharifah Nuriffah Husna Syed Rizakri College of Creative Arts, Universiti Teknologi MARA, Puncak Alam, Selangor, Malaysia
  • Nabila Aimi Mohamed Ghazali College of Creative Arts, Universiti Teknologi MARA, Puncak Alam, Selangor, Malaysia
  • Nur Aniza Mohd Lazim College of Creative Arts, Universiti Teknologi MARA, Puncak Alam, Selangor, Malaysia
  • Sharkawi Che Din College of Creative Arts, Universiti Teknologi MARA, Puncak Alam, Selangor, Malaysia

Abstract

The study investigates the use of digital illustrations in augmented reality (AR) experiences. Augmented reality merges digital content with the actual environment, creating new interaction opportunities. With its visual appeal and engaging properties, digital illustration has the ability to enrich AR experiences and create immersive narratives. By conducting an inspiration analysis, the study examines the applications of digital illustration in augmented reality, with a special emphasis on encouraging its use in Malaysia. The research identifies distinct goals and types of digital illustration in AR through a thorough literature review, inspiration analysis, and qualitative data collecting through research on nine samples of digital illustration in augmented reality. The findings emphasize the usefulness and potential of digital illustration in transmitting engaging visual communication and stimulating new augmented reality paths of inquiry. This research is a helpful resource for firms and practitioners particularly in Malaysia looking for ideas for incorporating artwork into their augmented reality projects in a variety of sectors. 


 


Keywords: Inspiration Analysis, Digital Illustration, Augmented Reality. 

References

Dudhal, D. S. (2022). Exploring the Art of Illustration and Its Advantages in Visual Communication. Available at SSRN 4101756.

Flavián, C., Ibáñez-Sánchez, S., & Orús, C. (2019). The impact of virtual, augmented and mixed reality technologies on the customer experience. Journal of business research, 100, 547-560.

Georgiou, Y., & Kyza, E. A. (2017). The development and validation of the ARI questionnaire: An instrument for measuring immersion in location-based augmented reality settings. International Journal of Human-Computer Studies, 98, 24-37.

Haidi, N. S. B., Kamil, M. H. F. M., Norizan, A. R., & Aron, N. W. M. (2022, November). Halal Cosmetics Awareness Through Augmented Reality Application: To Assist Consumer In Cosmetic Product Purchase Decision Making. In 2022 International Visualization, Informatics and Technology Conference (IVIT) (pp. 179-184). IEEE.

Javornik, A. (2016). Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behavior. Journal of Retailing and Consumer Services, 30, 252-261.

Kounavis, C. D., Kasimati, A. E., & Zamani, E. D. (2012). Enhancing the tourism experience through mobile augmented reality: Challenges and prospects. International Journal of Engineering Business Management, 4, 10.
Liu, Y. (2019, August). On Computer Digital Illustration Design. In Journal of Physics: Conference Series (Vol. 1302, No. 2, p. 022063). IOP Publishing.

Mekni, M., & Lemieux, A. (2014). Augmented reality: Applications, challenges and future trends. Applied computational science, 20, 205-214.

Mohd Lazim, N. A., & Abd Rahman, K. A. A. (2016). State-of-the-art responses on augmented reality applications in Malaysia. Journal of Telecommunication, Electronic and Computer Engineering, 8(7), 53-58.

Nilsson, N. C., Peck, T., Bruder, G., Hodgson, E., Serafin, S., Whitton, M., ... & Rosenberg, E. S. (2018). 15 years of research on redirected walking in immersive virtual environments. IEEE computer graphics and applications, 38(2), 44-56.

Widita, A., Rachmahani, H., Agustina, I. A., & Husna, N. (2021, July). The Use of Augmented Reality in Café’s Interior to Enhance Customer Experience. In IOP Conference Series: Earth and Environmental Science (Vol. 794, No. 1, p. 012192). IOP Publishing.

Yang, L. (2022). Online Simulation Quality Assessment of Illustration Patterns Based on Digital Art Design in Neural Network Perspective. Mobile Information Systems, 2022.
Published
2024-04-01
How to Cite
SYED RIZAKRI, Sharifah Nuriffah Husna et al. An Inspiration Analysis of Digital Illustration Used in Augmented Reality. Idealogy Journal, [S.l.], v. 9, n. 1, apr. 2024. ISSN 2550-214X. Available at: <https://idealogyjournal.com/ojs/index.php/idealogy/article/view/497>. Date accessed: 22 dec. 2024. doi: https://doi.org/10.24191/idealogy.v9i1.497.

Most read articles by the same author(s)