Analysing The Effectiveness Of Digital Illustration in Motion Graphics For Malaysian Sparkling Drink Products

  • Nur Khadijah Zaifa College of Creative Arts, Universiti Teknologi MARA, Shah Alam, Selangor, Malaysia
  • Sharkawi Che Din College of Creative Arts, Universiti Teknologi MARA, Selangor Branch, Puncak Alam Campus, Malaysia
  • Nur Aniza Mohd Lazim College of Creative Arts, Universiti Teknologi MARA, Selangor Branch, Puncak Alam Campus, Malaysia
  • Nabila Aimi Mohamed Ghazali College of Creative Arts, Universiti Teknologi MARA, Selangor Branch, Puncak Alam Campus, Malaysia

Abstract

The integration of graphics and illustration art into the commercial design process has emerged as a significant factor influencing the level of commercial design. Digital illustration has proven a practical strategic tool in marketing and advertising, particularly in the sparkling drink industry. The method used in this research is a qualitative method in which content analysis was utilised to analyse the digital illustration styles in motion graphics for Malaysia's sparkling drinks. According to the research, applying various illustration styles in the Malaysian sparkling drink industry effectively conveys brand messages. The result reveals that companies in the industry may employ several illustration styles to communicate their brand's unique identity and values effectively. Additionally, the study pointed out the beneficial effects of incorporating digital illustrations in motion graphics, including more brand identification, improved customer engagement and enhanced advertising effectiveness.


Keywords: Digital Illustration, Motion Graphics, Sparkling Drink, Commercial.

References

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Published
2023-09-28
How to Cite
ZAIFA, Nur Khadijah et al. Analysing The Effectiveness Of Digital Illustration in Motion Graphics For Malaysian Sparkling Drink Products. Idealogy Journal, [S.l.], v. 8, n. 2, sep. 2023. ISSN 2550-214X. Available at: <https://idealogyjournal.com/ojs/index.php/idealogy/article/view/482>. Date accessed: 25 june 2024. doi: https://doi.org/10.24191/idealogy.v8i2.482.

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