Identifying Augmented Reality (AR) Design Component For Mural Design In Kuala Lumpur
DOI:
https://doi.org/10.24191/idealogy.v10i1.759Abstract
This study investigates the design components for enhancing engagement and accessibility of
augmented reality (AR) murals in Kuala Lumpur. Augmented Reality (AR) technology within the
existing murals can revitalize public areas and bring new interactions to the public. The main
objective of this study is to explore the key design elements that make Augmented Reality (AR)
effective and to understand how these elements work together to enhance AR experiences. It looks at
how the visuals were put together, how users interact with the technology and how AR blends with
physical spaces. By implementing content analysis on existing murals in Kuala Lumpur, this study
observes the design principles used to achieve immersion and interactivity. The results of the study
are to understand the importance of interface aesthetics and user experience, the role of colour,
intuitive design experience and space in developing engaging AR experiences. According to the study,
integration of these design features can make AR murals more interactive, visually engaging, and
culturally significant, offering a stepping stone to developing immersive urban arts. The findings of
this research present a definite guideline for the application of Augmented Reality (AR) to revitalize
Kuala Lumpur murals to be more accessible and enjoyable for a broader audience.
Keywords: Street art mural, Visual Communication
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